Case studies

What our clients say about us……….

Russell Investments

Challenge:

At Russell Investments we recognised the need for more video content across our digital channels. To have the ability to produce timely video content for investors is important to us. Our challenge was to build an in-house studio and train up internal employees at Russell Investments to be able to interview and shoot video to a professional standard.

Training:

Jeremy and his team at Skills2Film provided a very professional and friendly service. We agreed a completely bespoke training package based on the type of content we wanted to shoot that involved scripting, camera work and directing etc. Also key was getting professional broadcast training in how to get the most from the equipment and how to prep, train and motivate the investment professional we need to shoot.

Impact:

Our internal marketing team now have the confidence to produce video content on a regular basis. I have been very impressed with the organisation and quality of the videos produced to date and we now have the equipment, skills and know how to develop rich media content to communicate on a more regular basis with clients.

 

Blue Rubicon Global Public Relations Company:

Challenge:

With numerous international and house-hold brands as clients, Blue Rubicon wanted to be as successful creating video campaigns as they are creating written copy. Telling a story and getting an idea from paper to screen – using images rather than words – was the brief.  Pre-production, scripting, the camera equipment, what happens on location – including the language and terms used – and the area of post-production were all areas required.

Training:

The Skills2Film Script – Screen workshop allowed delegates to start with an idea, then work on the storyboard over the duration of the training and ultimately pitch the idea to fellow attendees. To budget, schedule, hire cast, storyboard, film and edit were all areas covered.  The camera, used professionally, is shown to be a powerful tool when it comes to storytelling. The link between a jargon free script and creative, engaging pictures was continually reinforced.

Impact:

Blue Rubicon staff have been given the tools to work with an idea through all its stages and to realise when it works and when it doesn’t. Ultimately they have been trained to appreciate the difference between communicating via the written word and the visual image. They can speak to their clients authoritatively now in terms of how to fully utilise video content, they have enhanced their own skills and they have shown to their clients that they are harnessing the latest communication medium.

 

SABMiller Plc:

Challenge:

”Fed up with paying a full day rate to capture a three minute video, the Communications team here at SABMiller had been thinking how an in-house video capability might work.  We met with Jeremy Humphries after a well-timed call to our SVP Communications.”

Training:

”Since my three days camera craft training in March (which were excellent) I have, among other things, filmed twelve internal training videos, the CMO and CEO of our US business and made two short interview films at World Water Week that took place in Stockholm last week.  Those films are viewable now on our corporate website, The Guardian online sustainable business hub and the Stockholm International Water Institute’s website.”

Impact:

”The great thing is, this is only the beginning.  Everyone at SABMiller is very enthusiastic about what has been achieved so far.  In November, I will be filming our half-yearly results (at least halfing our costs) and in 2014 we will be looking at building a TV studio at one of our offices and the possibility of creating an SAB TV channel.  There is also a trip to Zambia in the pipeline to film some great sustainable projects we have out there.”

Stephanie Mountifield, Corporate Communications Executive, SABMiller

 

Global UK-based Food Brand

Challenge:  Improving communication between departments

This client needed to improve communication between departments based in different locations around the UK. They were aware that a lack of staff engagement and duplication of work between departments was creating a barrier to business success.

Training:  Camera craft training and production technique

Skills2Film trained a small group of communication staff in camera craft and production technique.

Impact: Improved staff training, company-wide communication, brand and product awareness

With training, the communication staff became an expert in-house team, creating cohesive short films to deliver training and to keep staff up to date with department initiatives and new products. Published over the company intranet, the short films have generated a far higher level of company-wide brand awareness and understanding between the different company departments.

Following the success of these short films internally, the company is now beginning to communicate with their customers in the same way and has started its own YouTube channel.

 

IMG Media Ltd.

”Skills2Film has made a positive contribution to the development of self-shooting and editing skills at IMG Sports Media. I have been struck by Jeremy’s dedicated and professional approach as he has implemented our brief across the IMG team. Colleagues and I look forward to further collaboration with Skills2Film as part of the growth of our professional development programme”. Tim Ball, Head of Media Production, IMG Sports Media

Challenge: Shooting broadcast standard short films using new equipment

This client’s substantial internal media department was engaged in complex programme-making, using upgraded equipment, dictated by their global shooting strategy and budget. They needed to ensure that they could produce broadcast-standard short films.

Training: Technical equipment training and project-specific broadcast skills

Skills2Film delivered staged equipment training, designed to build competency in all the individual team members, regardless of their initial level of experience. The training also encompassed professional broadcast skills, with a focus on ensuring that staff would be able to work quickly and efficiently in small teams.

Impact: Successful project delivery and a new awareness of individuals’ skills and competency

The team gained the professional skills they needed to be able to successfully shoot using new equipment in number of different locations around the world. The media department gained an objective understanding of their staff’s specific skills and competency levels, enabling them to place staff and assemble teams more effectively.

 

Singapore Media Academy

‘’The Singapore Media Academy (SMA) is pleased to have worked with Skills2Film in delivering various types of training programme for the broadcasting industry in Singapore over the past 2 years. The training programmes were well received and the responses from the trainees were great. With the excellent professionalism and wealth of experience in HD and documentary production, SMA is looking forward to more collaborations with Skills2Film in the upcoming years to constantly upgrade the production standards in Singapore.’’ Lee Hung Sheng, Senior Manager, Singapore Media Academy

Challenge: Bringing new and expert knowledge to Singaporean broadcasting professionals

This client has a pragmatic and wide interest in using the services of international trainers to broaden their broadcasting knowledge-base.

Training: Regular broadcasting and film craft workshops and masterclasses

Skills2Film’s unique approach brings experience and knowledge direct from location to workshops via practicing professionals. For this client, the Skills2Film team developed a series of professional workshops, designed to appeal to the rapidly growing broadcast sector in Asia. The workshops have covered a wide range of topics – from High Definition Cinematography to Multiplatform Production.

Impact: A growing centre of broadcasting excellence with benefits to corporate businesses

This client continues to develop its reputation as a centre of broadcasting excellence, delivering training to professionals in both the broadcasting and corporate sectors.

The corporate businesses of the Far East are committed to taking advantage of new communication technologies and are increasingly taking the opportunity to train teams of in-house experts.