Paul Appleby - Associate Trainer - Multi Platform
Paul is a BAFTA-winning producer who worked at BBC Bristol for 30 years, including 20 as a series producer of TV and multiplatform projects in the Natural History Unit (NHU). He has a passion for biology and media that stretches from self-shooting wildlife films to facilitating ideas sessions for top BBC management. In April 2009 he left the BBC in order to be more involved in training, facilitation, digital production and working with new technology as a media consultant.
Innovation is the main driver of Paul’s work – delivering new ideas, embracing new technologies, working with a huge range of people from young children to academics, and devising solutions for technically demanding projects. Sharing this passion and developing new talent are also central to his working style. Paul was a founder member of the BBC Creative Facilitation network, producing ideas sessions for the Olympics and BBC Drama, as well as factual production.
He ran the craft training programmes within the NHU for 6 years, and is a key contributor to the BBC Good Shooting Guide. His last project, Saving Planet Earth, involved 20 different platforms and launched the BBC Wildlife Fund.
Paul focuses on ideas development and delivery to multiple platforms, providing the tools, advice and structured learning to help take anyone’s ideas to realization.
He is chair of Bristol Media, which covers digital and advertising agencies, PR and design as well as film & TV. He is on the Board of Watershed Media Centre, and of the Encounters Short Film Festival.
Paul says “The digital revolution is said to be as big a change to human society as the invention of the wheel, and now it’s central to our lives. We need to know how to create great experiences for our audiences, which craft skills are the most valuable, and how to cross-trail between the different platforms.
I’ve delivered multiplatform projects within the BBC for over a decade, with award-winning teams across a range of disciplines, and using up to 20 different platforms. There are some simple tools that help define a project, link up the workflow and maximise the audience impact. Good facilitation and collaborative working are key, so there is a great mix of psychology and technology.
My approach is to build a journey through a series of levels of production and delivery, drawing in the skills covered in the other courses, and delivering bigger and richer experiences.”
Some of the courses that Paul runs are:-